Who are we?

TV Reviewers was born from a simple conviction: trust in advertising must be based on real proof.
At a time when consumers systematically consult reviews before making a purchase, we believe that lived experience deserves a visible, structured and responsible place.
TV Reviewers provides a framework to make that proof clearer.



An initiative born from a simple observation

We created TV Reviewers from a simple conviction: trust in advertising can no longer rely solely on brand promises.

At a time when consumers read reviews before buying, when mistrust is growing, and when proof of real use matters more than ever, it became necessary to imagine a framework that is clearer, more responsible and more credible.

TV Reviewers was born from that ambition: to give real consumer experience a genuine place within a more trustworthy media environment.


Why does this project matters to us?

We believe in advertising. But we are convinced that it is no longer enough to attract attention. Trust has to be earned.

In an environment saturated with messages, promises and sometimes conflicting signals, we want to help build a healthier relationship between brands, media companies and consumers.

TV Reviewers is not here to add more noise. Our ambition is to bring forward a voice that is more useful, more intelligible and more honest.


Who is behind TV Reviewers?

TV Reviewers is driven by an entrepreneurial initiative born from a strong conviction: advertising will only recover lasting value if it becomes more credible, more transparent and more useful again.

The project was built around a simple idea: to bring forward a form of proof that is more useful for consumers, more credible for media companies and more responsible for brands.

To make this possible, TV Reviewers draws on complementary expertise: more than ten years of experience in advertising, more than ten years of experience in nano-influence and consumer participation mechanisms, as well as dedicated expertise in data, security and marketing architecture.

This combination has made it possible to structure BuyTryShare as the framework, method and infrastructure that make this ambition possible.

TV Reviewers was designed to bring closer together three worlds that still speak to each other far too little: consumers, media companies and brands.


TV Reviewers and BuyTryShare

TV Reviewers is the space dedicated to consumers who want to share a real, useful and authentic experience.

BuyTryShare is the system that structures this participation within a clear, responsible framework aligned with demanding standards.

It is this link between real experience, post-purchase proof and the media environment that gives the project its uniqueness.

  • TV Reviewers makes the voice of consumers visible.

  • BuyTryShare gives it a framework, a method and a meaningful purpose.



Our approach

La preuve post-achat au cœur du dispositif

TV Reviewers collects reviews only after a genuine purchase. Each participant:

  • signs up voluntarily

  • gives explicit consent

  • shares a lived experience

  • can unsubscribe at any time

Reviews are verified, governed and published within a transparent framework.

The goal is not to add more noise, but to give authentic feedback a visible place.


Our conviction

Restoring trust in advertising

TV Reviewers was born from a simple conviction: trust cannot simply be claimed — it has to be demonstrated.

At a time when consumers systematically consult reviews before making a purchase, advertising can no longer rely solely on promises. It must be grounded in real, lived and verifiable experiences.

We believe that more credible communication is possible. Communication built on proof of use.

Contributions are verified according to recognised standards (AFNOR NF522, ISO 20488).

Each published review:

  • comes from a real purchase

  • reflects an authentic experience

  • is published within a neutral framework

  • cannot be altered or filtered by brands

The brand does not control the content. It accepts the reality of the customer experience — the experience of its own customers.

Transparency is not a promise. It is the condition of credibility.


Our vision

Helping reshape the relationship between consumers and media

We believe media can once again become spaces of trust.

That the voice of customers deserves a verified framework.

That advertising can evolve towards greater responsibility.

TV Reviewers is not just another review platform.

It is an initiative designed to reconnect advertising with the real experience of consumers.



Our European ambition

We believe advertising can evolve towards greater credibility and responsibility.

In a fragmented media environment, Europe can promote a model built on transparency, proof of use and respect for the consumer.

TV Reviewers is part of that ambition: helping create communication that is clearer, more verifiable and fairer.

This is not about adding yet another signal. It is about strengthening the quality of the relationship between consumers, brands and media.