Campaign results – [Brand / Product]

TV Reviewers PoC by BuyTryShare

Summary

• number of reviews collected

• response rate ⭐⭐⭐⭐⭐

• average rating

• rate of eligible supporting proof

• volume of usable verbatims

1. Customer Proof PoC results

Summary

• number of reviews collected

• response rate ⭐⭐⭐⭐⭐

• average rating

• rate of eligible supporting proof

• volume of usable verbatims

What the collection made it possible to reveal

• recurring strengths

• potential pain points

• level of recommendation

• spontaneous wording / natural language used by customers

• potential for advertising proof

Examples of usable reviews

• 3 to 5 short verbatims

• optionally with mentions such as:

✅ verified customer

✅ relevant product

✅ length of use

What the Customer Proof PoC reveals

• whether or not the brand has usable customer material

• whether the proof is consistent or contrasted

• whether the level of recommendation is strong, moderate or insufficient

• whether moving to a full BuyTryShare PoC is relevant or still needs to be assessed

Recommended next step

• deepen the collection

• refine the targeting

• or move to a full BuyTryShare PoC

Examples of usable reviews

• 3 to 5 short verbatims

• optionally with mentions such as:

✅ verified customer

✅ relevant product

✅ length of use

What the Customer Proof PoC reveals

• whether or not the brand has usable customer material

• whether the proof is consistent or contrasted

• whether the level of recommendation is strong, moderate or insufficient

• whether moving to a full BuyTryShare PoC is relevant or still needs to be assessed

2. Full BuyTryShare PoC results

Media activation prepared / carried out

• selected format

• QR code prepared / activated

• TV/BVoD environment

• creative approval / compliance integrated

• activation carried out or simulated

Observed KPIs

• QR code scans / clicks

• traffic to destination

• advertising engagement

• initial business impact signals

• learnings by segment

What the full BuyTryShare PoC demonstrates

• customer proof strengthens credibility

• the selected verbatims are usable

• the format does or does not generate measurable interactions

• the logic can be extended to other products / campaigns

Recommendation

• industrialisation

• extension to another brand / country / vertical

• or bundle format

Media activation prepared / carried out

• selected format

• QR code prepared / activated

• TV/BVoD environment

• creative approval / compliance integrated

• activation carried out or simulated

Observed KPIs

• QR code scans / clicks

• traffic to destination

• advertising engagement

• initial business impact signals

• learnings by segment

What the full BuyTryShare PoC demonstrates

• customer proof strengthens credibility

• the selected verbatims are usable

• the format does or does not generate measurable interactions

• the logic can be extended to other products / campaigns

Recommendation

• industrialisation

• extension to another brand / country / vertical

• or bundle format

What the collection made it possible to reveal

• recurring strengths

• potential pain points

• level of recommendation

• spontaneous wording / natural language used by customers

• potential for advertising proof

Examples of usable reviews

• 3 to 5 short verbatims

• optionally with mentions such as:

✅ verified customer

✅ relevant product

✅ length of use

Media activation prepared / carried out

• selected format

• QR code prepared / activated

• TV/BVoD environment

• creative approval / compliance integrated

• activation carried out or simulated

Observed KPIs

• QR code scans / clicks

• traffic to destination

• advertising engagement

• initial business impact signals

• learnings by segment

What the full BuyTryShare PoC demonstrates

• customer proof strengthens credibility

• the selected verbatims are usable

• the format does or does not generate measurable interactions

• the logic can be extended to other products / campaigns

Recommendation

• industrialisation

• extension to another brand / country / vertical

• or bundle format

What the Customer Proof PoC reveals

• whether or not the brand has usable customer material

• whether the proof is consistent or contrasted

• whether the level of recommendation is strong, moderate or insufficient

• whether moving to a full BuyTryShare PoC is relevant or still needs to be assessed

Recommended next step

• deepen the collection

• refine the targeting

• or move to a full BuyTryShare PoC

Summary

• number of reviews collected

• response rate ⭐⭐⭐⭐⭐

• average rating

• rate of eligible supporting proof

• volume of usable verbatims

What the collection made it possible to reveal

• recurring strengths

• potential pain points

• level of recommendation

• spontaneous wording / natural language used by customers

• potential for advertising proof

Recommended next step

• deepen the collection

• refine the targeting

• or move to a full BuyTryShare PoC