TV Reviewers Trust Charter

Restoring trust in advertising through post-purchase proof
TV Reviewers is built on a simple conviction: trust in advertising cannot simply be claimed — it has to be proven.
In an environment where signals of credibility are fragmented, we have chosen to base our model on real experiences that are verified and freely expressed.
This charter sets out our commitments.


TV Reviewers Trust Charter

Restoring trust in advertising through post-purchase proof
TV Reviewers is built on a simple conviction: trust in advertising cannot simply be claimed — it has to be proven.
In an environment where signals of credibility are fragmented, we have chosen to base our model on real experiences that are verified and freely expressed.
This charter sets out our commitments.


1️⃣ Post-purchase proof as the foundation

The reviews published on the TV Reviewers website:

  • come exclusively from consumers who have made a genuine purchase

  • are collected only after verification of the purchase

  • reflect a personal, lived experience

This is neither a paid panel, nor a tester programme, nor a disguised promotional scheme.

Each contribution is based on real use.


1️⃣ Post-purchase proof as the foundation

The reviews published on the TV Reviewers website:

  • come exclusively from consumers who have made a genuine purchase

  • are collected only after verification of the purchase

  • reflect a personal, lived experience

This is neither a paid panel, nor a tester programme, nor a disguised promotional scheme.

Each contribution is based on real use.


2️⃣ Editorial independance

TV Reviewers is operated by BuyTryShare SASU.

When brands or advertisers fund the technical implementation of the model as part of a campaign, this contractual relationship:

  • does not influence the content of the reviews

  • does not influence moderation

  • does not influence the calculation of scores or summaries

Commercial teams and moderation processes are kept separate.

The reviews expressed reflect only the experience of consumers.


3️⃣ Scores transparency

When averages, scores or summaries are published:

  • they are based solely on reviews that have actually been collected and verified

  • their calculation is objective and applied consistently

  • no artificial weighting is used to alter a result

  • where relevant, the number of reviews is indicated in order to ensure fair information

TV Reviewers receives no remuneration linked to the level of the scores obtained.

Performance cannot be bought.


4️⃣ Responsible moderation

Reviews must:

  • be genuine

  • reflect a real experience

  • comply with standards of courtesy and applicable law

Defamatory, abusive, promotional or unlawful content is excluded.

Moderation is intended to ensure legal compliance and the quality of exchanges, without altering the meaning of the experiences expressed.


4️⃣ Responsible moderation

Reviews must:

  • be genuine

  • reflect a real experience

  • comply with standards of courtesy and applicable law

Defamatory, abusive, promotional or unlawful content is excluded.

Moderation is intended to ensure legal compliance and the quality of exchanges, without altering the meaning of the experiences expressed.


5️⃣ Compliance and regulatory framework

The TV Reviewers model operates within:

  • compliance with the General Data Protection Regulation (GDPR)

  • the principles of fairness and transparency expected in communications

  • the European standards governing the management of online reviews

Data is processed within a secure and proportionate framework.


5️⃣ Compliance and regulatory framework

The TV Reviewers model operates within:

  • compliance with the General Data Protection Regulation (GDPR)

  • the principles of fairness and transparency expected in communications

  • the European standards governing the management of online reviews

Data is processed within a secure and proportionate framework.


6️⃣ European commitment

TV Reviewers is part of a European approach aimed at:

  • giving media companies an active role again in building trust

  • offering a transparent and traceable model

  • strengthening the credibility of advertising communications

Trust is not a marketing metric.

It is a responsibility. It has to be built.

6️⃣ European commitment

TV Reviewers is part of a European approach aimed at:

  • giving media companies an active role again in building trust

  • offering a transparent and traceable model

  • strengthening the credibility of advertising communications

Trust is not a marketing metric.

It is a responsibility. It has to be built.


6️⃣ European commitment

TV Reviewers is part of a European approach aimed at:

  • giving media companies an active role again in building trust

  • offering a transparent and traceable model

  • strengthening the credibility of advertising communications

Trust is not a marketing metric.

It is a responsibility. It has to be built.