Most frequently asked B2B questions
What is a full BuyTryShare PoC?
Is there an upstream format before TV/BVoD activation?
What is the difference between a Customer Proof PoC and a full BuyTryShare PoC?
Does a full BuyTryShare PoC require TV or BVoD distribution?
Does the PoC require the activation of a CRM database or an authorised customer base?
What is BuyTryShare’s role in the PoC?
What types of customer proof or data can be mobilised?
How much time should be planned for a PoC?
What is the role of the brand, the creative agency and the sales house?
Is a compliance review required?
What is the entry budget for a PoC?
Are bundle formats possible?
What does the supervised reuse of results mean?
Can the Customer Proof PoC be offered on preferential terms?
What still needs to be industrialised at this stage?

