Test the proof before activating it on TV
Test the proof before activating it on TV
Test the proof before activating it on TV
Two PoC formats depending on your objective
Brands often already have positive customer material after purchase. What is missing is not only satisfaction itself, but the ability to reveal it, structure it, secure it and make it activatable within an advertising framework. That is precisely the purpose of the Customer Proof PoC, and then, when that material proves strong enough, of the full BuyTryShare PoC.
📋 Customer Proof PoC
First step before a full BuyTryShare PoC, once the proof has been validated.
The Customer Proof PoC enables a brand to test, for a given product or service, whether its customer base can generate proof that is sufficiently authentic, traceable and usable to support a future advertising activation.
✅ Product / service scoping
✅ Activation of an authorised customer base
✅ Collection of authenticated reviews
✅ Proof, consent and traceability management
✅ Average rating and usable verbatims
✅ Concise delivery of customer proof
Do you want to go all the way to preparing a TV/BVoD format? Once the proof has been validated, the full BuyTryShare PoC makes its media activation possible (from €9.9K). The pricing and the distinction between the two formats are already shown on the page.
📺 Full BuyTryShare PoC
Recommended format when the objective is media activation
✅ Everything included in the Customer Proof PoC
✅ Structuring of the elements required for integration of the format
✅ Structuring of the creative and technical elements intended for integration into a short-form advertising format
✅ Preparation of the QR code and its destination journey
✅ Preparation of the compliance file and coordination of pre-broadcast approvals
✅ Preparation of the assets intended for the agency, sales house or broadcaster
✅ Definition of the post-activation measurement framework
The full BuyTryShare PoC prepares the elements required for activation of the model, but — unless expressly included in the agreed scope — does not by default include film production, media buying, broadcast distribution, or any external costs related to approval or technical delivery.
6 verticals ready to activate on TVReviewers.com
Process depending on the format selected
1️⃣ Selection of the product / service
2️⃣ CRM targeting / authorised customer base
3️⃣ Collection activation via TV Reviewers
4️⃣ Review validation and moderation
5️⃣ Preparation of the elements intended for integration into the media / creative format * (Full BuyTryShare PoC only)
6️⃣ Preparation of the results measurement framework (full BuyTryShare PoC only)
*As part of a full BuyTryShare PoC, activation of the advertising format must include the necessary creative, legal and compliance approvals, which may include prior ARPP clearance before broadcast, depending on the nature of the format concerned.
Indicative timeline depending on the format selected
📋 Customer Proof PoC: 3 to 4 weeks
🗓️ Week 1: scoping, KPIs, selection of the product and target customer base
🗓️ Weeks 2-3: collection, validation, structuring and curation of reviews
🗓️ Week 4: reporting and selection of usable verbatims
📺 Full BuyTryShare PoC: around 6 weeks
🗓️ Weeks 1 à 4: scoping, collection, validation and structuring of customer proof
🗓️ Weeks 4-5: preparation of the elements intended for advertising integration
🗓️ Weeks 5-6: QR code, internal approvals and compliance, activation preparation and measurement framework
An extension to up to 8 weeks may be required for a full BuyTryShare PoC, depending on the advertiser’s, agency’s and compliance approval processes.
Indicative timeline depending on the format selected
📋 Customer Proof PoC: 3 to 4 weeks
🗓️ Week 1: scoping, KPIs, selection of the product and target customer base
🗓️ Weeks 2-3: collection, validation, structuring and curation of reviews
🗓️ Week 4: reporting and selection of usable verbatims
📺 Full BuyTryShare PoC: around 6 weeks
🗓️ Weeks 1 à 4: scoping, collection, validation and structuring of customer proof
🗓️ Weeks 4-5: preparation of the elements intended for advertising integration
🗓️ Weeks 5-6: QR code, internal approvals and compliance, activation preparation and measurement framework
An extension to up to 8 weeks may be required for a full BuyTryShare PoC, depending on the advertiser’s, agency’s and compliance approval processes.
Two levels of commitment
📋 Customer Proof PoC
🏷️ From €5,9k
A paid upstream phase designed to validate the quality, authenticity and usability of customer material for a given product or service.
👉The Customer Proof PoC is a first step.
📺 Full BuyTryShare PoC
🏷️ From €9.9k (€4k if the Customer Proof PoC has already been activated)
Prepares the advertising activation of that proof. Excludes media buying, film production, and any potential external technical costs related to approval or delivery.
👉 The full BuyTryShare PoC adds the preparation of the elements required for an advertising activation of that proof, within a TV/BVoD media environment when that format is selected.
👉 Preferential terms may, in some cases, be considered only for the full BuyTryShare PoC, depending on the reuse value of the case.
🏷️ Bundle formats can also be offered to test the model across multiple brands, countries or categories.
Two levels of commitment
📋 Customer Proof PoC
📋 Customer Proof PoC
🏷️ From €5,9k
A paid upstream phase designed to validate the quality, authenticity and usability of customer material for a given product or service.
👉The Customer Proof PoC is a first step.
📺 Full BuyTryShare PoC
🏷️ From €9.9k (€4k if the Customer Proof PoC has already been activated)
Prepares the advertising activation of that proof. Excludes media buying, film production, and any potential external technical costs related to approval or delivery.
👉 The full BuyTryShare PoC adds the preparation of the elements required for an advertising activation of that proof, within a TV/BVoD media environment when that format is selected.
👉 Preferential terms may, in some cases, be considered only for the full BuyTryShare PoC, depending on the reuse value of the case.
🏷️ Bundle formats can also be offered to test the model across multiple brands, countries or categories.
Observable KPIs depending on the format selected
📋 Customer Proof PoC
number of reviews collected
response rate
average rating (out of 5 stars)
volume of usable verbatims
rate of valid supporting proof
initial learnings on the advertising usability of the proof
📋 Full BuyTryShare PoC
everything included in the Customer Proof PoC
QR scans / clicks
engagement with the advertising format
traffic to landing page / site / contact point
initial business impact signals depending on the sector
A PoC can be launched in under 30 days once the scope has been approved. The objective is to increase the effectiveness of a TV campaign using customer assets that already exist.
Observable KPIs depending on the format selected
📋 Customer Proof PoC
number of reviews collected
response rate
average rating (out of 5 stars)
volume of usable verbatims
rate of valid supporting proof
initial learnings on the advertising usability of the proof
📋 Full BuyTryShare PoC
everything included in the Customer Proof PoC
QR scans / clicks
engagement with the advertising format
traffic to landing page / site / contact point
initial business impact signals depending on the sector
A PoC can be launched in under 30 days once the scope has been approved. The objective is to increase the effectiveness of a TV campaign using customer assets that already exist.
Questions about these PoCs?
Questions about these PoCs?
When is BuyTryShare relevant?
✅ Your brand already has thousands of customer reviews… on platforms
✅ You are preparing a TV or BVoD campaign
✅ You want to strengthen the credibility of an advertising message
✅ You want to objectify customer proof
👉 Your customers are often your best ambassadors. Your CRM is your new media tool.
Each PoC is carried out within a structured framework : authorised CRM data, authenticated collection, proof qualification, and preparation for media activation. BuyTryShare does not just collect reviews — we turn customer reviews into activatable proof.
When is BuyTryShare relevant?
✅ Your brand already has thousands of customer reviews… on platforms
✅ You are preparing a TV or BVoD campaign
✅ You want to strengthen the credibility of an advertising message
✅ You want to objectify customer proof
👉 Your customers are often your best ambassadors. Your CRM is your new media tool.
Each PoC is carried out within a structured framework : authorised CRM data, authenticated collection, proof qualification, and preparation for media activation. BuyTryShare does not just collect reviews — we turn customer reviews into activatable proof.
Why launch a PoC now?
👉 Advertising is facing a credibility deficit; customer proof is becoming strategic again.
👉 Brands already have the proof in their CRM: BuyTryShare does not rely on an external panel, but on brands’ own identified customers — often their best ambassadors.
👉 A lightweight PoC makes it possible to quickly test collection, creative execution, QR code integration, engagement and the first business effects before industrialisation.
Why launch a PoC now?
👉 Advertising is facing a credibility deficit; customer proof is becoming strategic again.
👉 Brands already have the proof in their CRM: BuyTryShare does not rely on an external panel, but on brands’ own identified customers — often their best ambassadors.
👉 A lightweight PoC makes it possible to quickly test collection, creative execution, QR code integration, engagement and the first business effects before industrialisation.
